Interent Marketing at the University Level

I had a really interesting conversation this morning with a friend of mine. It started out as a discussion about whether or not having a Microsoft server was better than having a Linux server. Although my friend was trained and certified as a Microsoft Engineer, the hosting company in which he is employed provides clients with more Linux servers than Microsoft. Since working on the Linux servers, my friend is convinced that this is the better way to go. Stability and administration seemed to be the deciding factor. But our conversation quickly turned from server management and reliability to SEO (Search Engine Optimization).


Apparently many of the big hosting providers are shifting gears and asking their engineers to become familiar with SEO. The hope is that this knowledge will better serve their clients. For anyone doing business on-line, a properly optimized website can mean the difference between success and failure.


As the discussion got more in depth, my friend started asking me where he can learn about SEO. He searched all the universities in southern California without success. Although he did get some feedback from several of the UC’s that they were thinking of adding Internet Marketing courses to their regular curriculum. Until then, I said to search the internet, join the forums and be a big sponge for all the information he was about to absorb.


More detailed information on this discussion coming in my next post.


Rich